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GET INTO THE GREY
​​DEMOCRATISING FASHION ONE WORD AT A TIME.
NO GATEKEEPING, NO ARTICLE LIMIT, NO ADS, NO CENSORSHIP.
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Daisy Riley
Nov 21, 20245 min read
A Lesson in Branding, with the Suffragettes
Suffragettes. Empowering, liberating, world-changing… amazing brand strategists? Marketing and branding may not be the first thing you...
Daisy Riley
Mar 6, 20242 min read
What are women up to this IWD?
Happy International Women's Day! Sorry to break it to you but this isn't about to be a positive and inspiring article. Women around the...
Daisy Riley
Mar 22, 20234 min read
Why Levis, Why?
We all saw Levi’s big news a few months ago – investment into AI models to ‘improve diversity’.  And we all saw the internets eruption...
Daisy Riley
Nov 26, 20224 min read
We're in the midst of a crisis
We are officially in the midst of a greenwashing crisis. Retailers are lying to us and our industry isn't really improving. So first...
Daisy Riley
Oct 7, 20225 min read
Fashion and BLM
It’s Black History Month, the internet has just broken over Kanye West’s baffling, and deeply harmful ‘white lives matter’ t-shirts at...
Daisy Riley
Dec 28, 20215 min read
FASHION AND THE UNPAID INTERNSHIP
So many young people dream of joining the fashion industry when they grow up. We grow up admiring the glamorous shoots, the high-profile...
Daisy Riley
Nov 22, 20214 min read
The Cost Of Your Clothes
We need to talk about where our clothes come from. Have you seen the Fashion Revolution campaign showing who made your clothes? Most...
Daisy Riley
Oct 27, 20214 min read
FASHION AND EXCESS
Our clothing consumption is out of control? Why has it gone so far and how to we reel it in?
Daisy Riley
Aug 17, 20213 min read
WHY I HATE FAST FASHION: AND NO, IT’S NOT JUST BECAUSE OF THE PLANET
Before I start, let me confirm that I do hate the impact fast fashion has on the planet and on garment workers. I also hate the way high...
Daisy Riley
Jul 1, 20212 min read
WHY HIGH-STREET ECO-EFFORTS AREN’T GOOD ENOUGH
Okay, so it looks like the high street is finally getting ‘woke’. We have brands dropping little ‘sustainable lines’ or making one shoe...
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