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GET INTO THE GREY
​​DEMOCRATISING FASHION ONE WORD AT A TIME.
NO GATEKEEPING, NO ARTICLE LIMIT, NO ADS, NO CENSORSHIP.
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Daisy Riley
Jan 28 min read
Maxxed Out: Male Beauty Standards
Male beauty standards need addressing... Lets start with a definition - Looksmaxxing. This is a term that originated on male incel...
Daisy Riley
Dec 28, 20243 min read
Whats on: January 2025
Our Alternative (and fashion industry specific) guide to January in London has landed! How are we keeping ourselves feeling inspired,...
Daisy Riley
Aug 15, 20243 min read
Introducing The Grey: An Independent Magazine Redefining Fashion
Big News! We’re publishing a magazine! Founded independently by myself (if we haven’t met, I’m Daisy, Hi!) The Grey is really a call out...
Daisy Riley
Nov 2, 20236 min read
London Exhibition Guide - November 23
London is packed with exhibitions at all times, and increasingly their focus is falling on fashion. (which we love!) If all the options...
Daisy Riley
Mar 22, 20234 min read
Why Levis, Why?
We all saw Levi’s big news a few months ago – investment into AI models to ‘improve diversity’.  And we all saw the internets eruption...
Daisy Riley
Nov 11, 20223 min read
Four Core Trends
What on earth is gorpcore anyway? Have you heard the suffix ‘core’ flying around fashion Instagram pages and TikTok accounts? –...
Daisy Riley
Sep 8, 20225 min read
London Fashion Week Drop
It's LFW this month. That means new collections, runways, the descent of influencers, models and the fashion elite onto London for a...
Daisy Riley
May 7, 20225 min read
How to Shop Ethically
Heard about ethical shopping but not sure where to start? Aware that high street brands are greenwashing the shit out of their campaigns...
Daisy Riley
Dec 5, 20215 min read
I'm Dreaming of a Green Christmas
Our Ethical Christmas Guide On one hand (the theoretical hand) Christmas is a beautiful time to be with loved ones, think about the year...
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