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DEMOCRATISING FASHION ONE WORD AT A TIME.

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Dec 11, 20244 min read

The ubiquity and nonconformity of the classic white shirt.

Nov 21, 20245 min read

Suffragettes. Empowering, liberating, world-changing… amazing brand strategists? Marketing and branding may not be the first thing you...

Oct 14, 20233 min read

Have you heard of sumptuary laws? These are real, legal, laws passed to control the clothing that people in different levels of social...

Jan 13, 20225 min read

Picture it - a French royal court, full of powdered wigs, wide pastel coloured gowns - Marie Antoinette eat your heart out. If you...